Horse Racing Industry Trends business and horse racing industry news

Horse Racing Industry Trends

For our audience seeking business to business and horse racing industry news and information, horseracing.com takes an in depth examination of industry trends, and trade conventions. We explore recent developments in the horse racing industry from leading horse racing experts in legislation, breeding, gaming, and regulatory matters.

Corporate Titans Join Hands to Give Horse Racing a Rocket Boost

Horse racing, under attack from many quarters, and in the doldrums at some traditional US strongholds, gets a well deserved and timely boost from the recent agreement between the Magna Entertainment Corporation (MEC) and the house of Cadbury Schweppes.

Top beverage brands which people all over the world enjoy everyday and throughout the year, will now appear on HorseRacing TV, which is beamed to over 10 million homes. Cadbury Schweppes will also advertise their brands at race tracks owned by the MEC.

Modern race tracks with comprehensive facilities and simulcast wagering are the twin thrusts on which US horse racing thrives. The ancient sport depends on such modern developments to retain the custom of loyal punters and to attract new enthusiasts as well. Soaring insurance costs pose a major threat to the equestrian sport throughout the North American continent, and operators increasingly look for new and sustainable lines of revenue.

The agreement between MEC and Cadbury Schweppes is truly a win-win, given this background. MEC can use sponsorships from Cadbury Schweppes to invest in better on site facilities, and to make new satellite networks as well. The beverage marketing power house will get invaluable access to consumer minds, while punters and enthusiasts everywhere can benefit as well. Let us hope that this deal is a precursor of others to follow, and that horse racing can look forward to a new area of richly deserved corporate support.

Horse Racing and Online Gambling in the Global World of the Internet

It is time for States and for the Federal Administration as well to review laws that try and control all forms of online gambling, including horse racing betting. Some States do not allow inter-State sports betting transactions, though such legislation may not cover horse racing. Views on the matters reflect a wide spectrum of interests, and while favor conditions which safeguard adult freedom, there are others who prefer old modes of control, which also rake in shares of odds betting revenues to State exchequers.

Technology, unless the United States wishes to follow China, does not lend itself to control of online gambling activities, including simulcast wagering of live horse racing events from around the world. Search engines and Internet Service Providers would like to think of the entire world as their legitimate and unified market, and have to protect privacy rights of people everywhere if they are to be trusted and treated on par with mainstream media.

Child locks and responsible parenting are appropriate control mechanisms to prevent children from indulging in online gambling. Laws and restrictions on technology application are poor and self-defeating substitutes for ensuring that only free adults participate in activities such as online horse racing betting. There is plenty of software available to prevent children from accessing websites which parents and guardians consider unsuitable for their children and wards.

The world of horse racing has always been vigilant against abuse of its activities by children. Race track owners and bookmakers do not allow, much less encourage children to take part in events. All parties involved in simulcast wagering follow fairly strict and uniform self-regulation systems to keep children out of their networks. An occasional rogue operator or an exceptionally persistent child who makes false declarations to sneak in to an online gambling operation should not hold the entire horse racing world to ransom!

Horse racing betting is a desirable form of recreation, since it involves systematic evaluation of handicapping influences. It is an ancient sport and Stewards are always on the look out for any attempt to interfere unduly with the spirit of authentic and thrilling competition between teams of horses, riders, breeders and owners. Studies of operating systems of bookmakers show that horse racing betting is a judicious balance of a number of opposing parameters. Many people delight in the skills of hedging bets and studying horse racing form in all its complexities. Simulcast wagering brings horse racing from scenic race courses around the world to individual and private computer screens. It is a major business, and communities who would like to share in the revenues, can find ways to do so without affecting individual rights of free adults.

Many countries with relatively poor records of human rights allow their adult citizens to enjoy online horse racing betting without restraints, not to speak of bans. US law makers should consider the wisdom and constitutional relevance of laws that continue to prevent residents of a State from enjoying a standard benefit of the Internet which is global in reach.